With an aim to give a push to WhatsApp Pay, the Meta-owned messaging giant has announced a collaboration at this year’s Fuel for India event. The collaboration will help people adopt digital payments in 500 villages, spread across Karnataka and Maharashtra. The aim is to make rural India well acquainted with digital payments as it still lagging behind in the department.
WhatsApp has announced the Digital Payments Utsav program to expand the reach of digital payments in rural areas of India. To make this a reality, the messaging platform has partnered with Bengaluru-based rural-development company 1Bridge. The pilot program has been introduced in 500 villages across Karnatak and Maharastra and is a part of its initiative to have a 500 million user base of WhatsApp Pay in India.
