WhatsApp’s aim to become a haven for businesses is taking a new step as the Meta-owned messaging platform has introduced some new features. This includes the ability to look for businesses with more ease, the ability to shop directly via WhatsApp, and more.
WhatsApp will now let you search for businesses, small or large, by categories like travel or banking. The business can also be searched by name. There will be a Discover Business option to easily look for one and this will dismiss the need for looking for business phone numbers via their websites.
The ‘Business Search’ is said to be a secure thing and will be done in a way that no one will know your account made the search. This is currently being rolled out in Brazil, Colombia, Indonesia, Mexico, and the UK. In Brazil, small businesses can be looked for too. One thing to note is that WhatsApp’s Business Search is for its Business Platform.
In a blog post, WhatsApp says that this will be “a game-changer for people and businesses looking to buy and sell on WhatsApp without having to go to a website, open another app or pay in person.“
