WhatsApp is quickly building out tools and features to enable businesses to interact with and accept orders from users from inside the messaging app. The company just recently added a new shopping button to let users browse through product catalogs. And today, the catalog feature has been complemented by a new ‘Carts’ feature in WhatsApp.
The debut of a dedicated shopping button and carts feature in quick succession means WhatsApp is getting serious about its business platform. WhatsApp still does not offer a checkout option though. And there’s a reason behind it. The messaging giant does not have an integrated payments feature available globally.
