Overcoming several hurdles, WhatsApp finally launched WhatsApp Pay in India last November. In the first month, the feature received a modest 0.31 million customer-initiated transactions. The figures grew rapidly to 0.81 million in December, but didn’t last long. According to NPCI’s latest statistics, WhatsApp Pay witnessed a decline in usage and stood at 0.56 million transactions in January 2021.
Going by the transaction volume numbers, it is evident that WhatsApp Pay has not received as much mass adoption from users as the Facebook-owned company would’ve hoped. The overall value of customer-initiated transactions, however, was on the rise. While the value stood at 13.87 crores in November, it increased to 29.72 crores in December, and 36.44 crores in January.
- PhonePe – 968.72 million transactions
